.svg){kind=small}
As a digital marketer or UX designer, it's easy to fall into the trap of assuming users will behave logically when interacting with your online forms. We believe they'll follow the path we've laid out, filling in the required fields, clicking the right buttons, and not making errors. But that assumption couldn't be further from the truth.
In reality, if there’s an opportunity for someone to mistakenly click the wrong button, enter invalid data, or press “back” when they shouldn’t, they will. And they’ll do it a lot. This is why it’s crucial to break your online forms on purpose. Testing for unexpected situations ensures that you’re not leaving any stone unturned in making your form user-friendly and foolproof.
This process might feel counterintuitive. After all, why would anyone submit a form with missing or incorrect information? Why would they ignore clear instructions? Well someone will, and the sooner you accept that fact, the sooner you can identify and fix your forms pain points.
Breaking your form is not only beneficial—it’s necessary. If a form can be broken easily, users are likely experiencing the same issues. By identifying these issues, you can fix them and improve both user experience and conversion rates. Your goal should be to identify every possible flaw or source of confusion in your form and address it.
Here's why it’s essential:
With that in mind, here’s nine ways you can test the usability of your forms by deliberately breaking them:
The simplest test you can do is to submit the form without entering any information. This is surprisingly common among users - whether by accident or impatience. So, what happens when a user does this?
An ideal error pattern provides clear, actionable feedback. If the form simply reloads without indicating what’s missing, that’s a problem. Ensure the error messages guide users through the correction process.
Now, try submitting the form after intentionally leaving specific fields blank. Does the form display a list of missing fields? Are the error messages helpful and easy to understand?
Ensure each error message is:
In certain, worst case, scenarios we’ve seen forms where submitting a form with a blank field has “nuked” the whole form, deleting all the data inputted and resetting. That’s pretty much guaranteed to lose you a customer quickly.
If your form is a multi-step journey, it’s crucial to test navigation between the different steps. Try moving forwards and backwards through the form multiple times to see how it handles the data.
Retaining entered data when navigating between steps is essential for user satisfaction. If users lose their input each time they go back a step, they’ll likely abandon the form in frustration.
Sometimes users get distracted and leave the form unattended for a while. Let the form sit idle for 20 minutes and check what happens when you return.
A sudden timeout can be incredibly frustrating, especially if the user has entered a significant amount of information. If your form has a session timeout, provide a clear warning before it happens, and if possible, offer a way to save progress.
Error messages are a critical component of the form-filling experience. Vague or generic messages like "Something went wrong" are frustrating and unhelpful.
Error messages should always be actionable. If the user enters an invalid email, for example, guide them with a message like “Please enter a valid email address, e.g., name@example.com.”
Test how your form handles incorrect data in specific fields. If a field expects a number, try entering letters or symbols.
Similarly, for text fields, try entering numbers. Ensure the form only accepts valid input types and provides helpful feedback when it rejects invalid entries.
Some fields, such as phone numbers, often trip users up. Try entering phone numbers with spaces, dashes, or brackets. What happens when users enter too few or too many characters? How does the form handle these variations?
User expectations play a significant role here. If people are accustomed to entering phone numbers with spaces or brackets, your form should accommodate that or provide a clear message explaining the correct format.
Test your password fields by entering passwords that don’t meet best practices. Try entering too few characters, only letters, or even ignoring required special characters.
Poorly implemented password fields are a major source of frustration for users. Clear criteria should be displayed upfront, and any mistakes should be highlighted with actionable feedback.
Finally, evaluate the functionality of all buttons on your form, particularly the navigation buttons.
Pay special attention to inactive buttons. Do they clearly appear inactive, or do they give users the false impression that they’re clickable?
As you go through each of these steps, always try to think like your users. Imagine your mother is filling out the form. What would confuse her? What might cause her to give up entirely?
If a user encounters any difficulty, no matter how small, there’s a risk they’ll abandon the form before completing it. A smooth, intuitive experience leads to happier users and more conversions.
Breaking your form may sound counterproductive, but it’s one of the best ways to identify weaknesses in your form's design and functionality. By testing every possible error scenario, you can ensure your forms are as user-friendly as possible.
So put on your digital hardhat, grab that virtual sledgehammer, and start smashing through the flaws in your form!
Form more form optimization tips check out our big guide on that topic here.
Zuko is the most powerful form analytics platform available on the market. Find out how to improve your form and checkout conversion by taking a product tour.
PRODUCT TOUR
