This privacy notice describes the processing of personal data we undertake as a business where we are the controller.  We also act as a processor when we are providing our analytics products to our clients, for more information on our processor activities please see our Data Processor Agreement. This notice was last updated in December 2024.

The following are our reasons for collecting your personal data, what we do with it and what your rights are under UK GDPR.

WHO ARE WE?
We are Formisimo Ltd, a company registered in England, registration number: 08859680, registered office address Colony, 5 Piccadilly Place, Manchester, England, M1 3BR.

You can email us using support@zuko.io or contact us via the forms on our site.

We are registered as a Data Controller with the Information Commissioner’s Office (ICO – the UK’s regulator for data protection), registration number ZA445289.

We have appointed a Data Protection Officer, GDPR Assist UK Ltd, who can be contacted directly by emailing paul@gdprassist.co.uk
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PURPOSE OF PROCESSING
We process your personal data for a variety of purposes as set out in the table below, which also shows our lawful bases under UK data protection legislation (UK GDPR) for doing so.

Where we are relying on our legitimate interests you are free to object to that at any time.  In the case of direct marketing activities we will ensure that we cease to market our services to you should you object to our legitimate interests.  Where we are relying on your consent you are free to change your mind and withdraw your consent at any time.

DATA WE COLLECT
The table below gives information on the categories of personal data we process for each of the purposes shown above.

We use third party payment processors to manage payments; we do not have access to payment card details.

SPECIAL CATEGORY DATA
There are additional rules we must follow if we collect certain types of more sensitive data, known as Special Category Data.  These include details of your ethnicity, beliefs, health and sexuality and in each case we must let you know what our additional lawful basis is for processing such data.

We do not routinely process personal data, however our form creation service has the option to set questions that ask for special category data (gender / race etc). Upon using such functions, we will provide additional privacy information regarding such processes.

HOW LONG DO WE KEEP YOUR DATA FOR?
Where we are relying on our legitimate interests to process your data then we will keep your personal data until you object to our legitimate interests and we agree with your objection, or until the following default periods have elapsed after our last contact with you.

We will retain your personal data by default for the following periods:

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DO WE EVER SHARE PERSONAL DATA?
We will share your data if we receive a legitimate request from a law enforcement agency.

When you submit your personal data online your data is shared with our partners who manage and host our websites.

If we are communicating with you via email or social media channels (e.g. LinkedIn, and twitter), we will be sharing your personal data with those email and social media providers.

We also utilise external suppliers to provide several business support services. We always ensure that we have appropriate contracts in place to protect your rights when personal data is processed on our behalf by these third parties.  There is further information regarding these suppliers in the “Where Do We Process Data?” section.

HOW DO WE KEEP YOUR DATA SECURE?
We take sensible steps to keep your data secure and ensure we can uphold your rights and meet our obligations under UK GDPR:
- All data sent between your browser and our website is encrypted in transit,
- Access to personal data is role based:  only those members of staff with a legitimate need will have access,
- Systems are password protected and multi-factor authentication is enabled where available,
- We ensure that appropriate contracts are in place with our suppliers who process your personal data to protect your rights, to ensure that they take appropriate security measures to safeguard your data, and that any international transfers are done correctly under UK GDPR,
- Our employees are all subject to an obligation of confidentiality, and receive training on data protection matters,
- We utilise appropriate technical and organisational measures to optimise the security of your personal data.

YOUR RIGHTS
You have a number of rights relating to the processing of your data, if you would like to use them or have any questions then please contact us. We won’t charge you for doing any of the following, however we may make a charge in the case of frequent repeat or unfounded requests

Awareness:  You have the right to be fully informed about why and how we process your information.  This privacy notice is intended to meet that requirement, but please do contact us if you have any questions.  If we obtain your personal data from a third party (e.g. a social media platform or recruitment platform) then we will tell you where we have obtained your information from.
Access: You have the right to a copy of the data we hold about you.
Rectification: If you think some of the data we hold is wrong then you have the right to ask us to correct it.
Erasure: You have the right to ask us to delete the data we hold about you.  Where we are holding the data to fulfil a contract with you or your organisation then we will need to retain the data in accordance with the data retention requirements shown above.
Restriction: You have the right to ask us to restrict the processing of personal data whilst we check its accuracy, if you think the processing is unlawful, if you believe we no longer need to process the data but you need us to store it due to pending legal claims, or when you object to our processing based upon our legitimate interests and we are assessing the validity of that.
Object: Where we are processing your personal data based upon our legitimate interests you have the right to object to that.  If your objection is valid (for instance in the case of any direct marketing activity) then we will stop processing your personal data for that purpose.
Data portability: You can request a copy of your data in a digital format which you can then supply to another provider when we are processing your personal data under the lawful basis of performing a contract with you or because we have your consent.
Automated decisions and profiling: You have the right, in certain circumstances, not to be subject to decisions based on automated processing (including profiling) if it has a significant or legal impact on you.  This doesn’t apply if the processing is necessary to fulfil a contract with you, or if you have given us your consent to do so.  We do not currently use any technology to make automated decisions about you.

WHAT HAPPENS WHEN I FOLLOW LINKS TO OTHER SITES?
If you follow a link from our site to another site then you should read the privacy notice on the other site prior to providing your data to them. We are not responsible for the cookies installed upon your device by other websites.
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WHERE DO WE PROCESS DATA?
We primarily process data in the UK however we use partners to help us deliver our services, some of these services will mean that your personal data is transferred outside of the UK.