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Zuko Session Replay creates an anonymised reconstruction of your users’ form sessions meaning you can see how they progress through your form and pinpoint the exact questions they are struggling with. This lets you quickly generate hypotheses for improvement that you can test.
As our session replay tool is integrated with Zuko Analytics it is super easy to isolate and focus your analysis time only on the sessions where users are struggling. The Zuko filtering system lets you pick sessions to view based on:
As a live example; if you saw from your Field Data that a high proportion of sessions return to the password question you could filter sessions based on high returns to that field. You’d then be shown all the sessions where the user struggled, bouncing back and forth on ‘Password’.
Session replay will give you visual confirmation of the key issues, complementing your form analytics data and enabling you to answer the UX questions that have been bugging you such as:
The joint analytics + replay approach really drives deeper insight. Now, as well as knowing that 25% of users return to the phone number field or drop off at the submit button, you can see WHY it happens.
Like our form analytics, Zuko Session Replay is GDPR compliant by design and does not track what data is entered into forms. All inputs are masked through the use of “****” with additional blocking technology to obscure other parts of the page if necessary. This ensures user anonymity whilst still enabling you to gain the insights you need to improve your form’s performance.
"Zuko is a powerful tool as it offers great insight on how best to optimise our registration platform. By using it, we have been able to align our KPIs and minimise errors in order to provide a flawless user experience. The platform is also very easy to use."
Roberta Grech, Product Tracking Specialist, Tipico
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