Session Replay created especially for forms

Zuko Session Replay creates an anonymised reconstruction of your users’ form sessions meaning you can see how they progress through your form and pinpoint the exact questions they are struggling with. This lets you quickly generate hypotheses for improvement that you can test.

As our session replay tool is integrated with Zuko Analytics it is super easy to isolate and focus your analysis time only on the sessions where users are struggling. The Zuko filtering system lets you pick sessions to view based on:

• Audience segment (session outcome, device type, browser, operating system, new Vs returning)
• Abandonment point - where the user dropped off
• Which fields the user interacted with
• Sessions or fields with a high return / bouncing rate
• Sessions or fields where the user took longer than average to complete

As a live example; if you saw from your Field Data that a high proportion of sessions return to the password question you could filter sessions based on high returns to that field. You’d then be shown all the sessions where the user struggled, bouncing back and forth on ‘Password’.

Session replay will give you visual confirmation of the key issues, complementing your form analytics data and enabling you to answer the UX questions that have been bugging you such as:

• Which error messages are triggering during a user struggle?
• Can the user interact smoothly with form elements like dropdowns or radio buttons?
• How is the form rendering in the mobile format for real customers?
• Are there any bugs on the form?
• Where are users getting stuck?
• Is anything happening during the form journey we didn’t expect?
• Are users trying to skip parts of your form?

The joint analytics + replay approach really drives deeper insight. Now, as well as knowing that 25% of users return to the phone number field or drop off at the submit button, you can see WHY it happens.

Zuko uses the power of AI to understand what is going on in your form sessions and aggregate the insights to give you a full report showing:

• Reasons that users abandoned on your top drop-off points
• Suggested improvements to fix / test those issues
• Other annoying friction points we've observed.