Video Workshop: eCommerce Checkout Teardown

A review of the Photobox checkout UX and customer journey

In this video teardown of Photobox's checkout UU3's Abi Hough and Zuko's Adam Winsland take a look at the good and the bad elements in the journey, providing advice and thoughts on how it could be improved. The points they analyse include:

Should you use guest checkouts
How best to present promo codes
Accessibility
Field layout: single column vs. multicolumn
How to ask for an address
Using copy around sensitive fields
Streamlining by removing unnecessary fields
Error messages - how to make them useful
CTA placement

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For more tips on checkout improvement read our Big Guide to Form Optimization & Analytics.

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