Video Workshop: eCommerce Checkout Teardown

A review of the Photobox checkout UX and customer journey

In this video teardown of Photobox's checkout UU3's Abi Hough and Zuko's Adam Winsland take a look at the good and the bad elements in the journey, providing advice and thoughts on how it could be improved. The points they analyse include:

• Should you use guest checkouts
• How best to present promo codes
• Accessibility
• Field layout: single column vs. multicolumn
• How to ask for an address
• Using copy around sensitive fields
• Streamlining by removing unnecessary fields
• Error messages - how to make them useful
• CTA placement

‍

For more tips on checkout improvement read our Big Guide to Form Optimization & Analytics.

‍