Zuko Blog

Webinar: How to Optimize your Online Forms and Checkouts

A video session on using experimentation to improve the conversion of your forms

We discuss forms and experimentation with Griffin Cox, Senior Product Manager at Optimizely. Watch the video to learn things like:

For more information on how you can use Zuko with Optimizely read our Optimizely integration guide. You can find more information on A/B testing forms here.

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  • Friction causing abandonment
  • What's working well
  • Other areas for UX improvement
Zuko's Big Guide to Form Optimization and Analytics Cover Shot

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"The best book on form design ever written - 80 pages of PURE GOLD"
Craig Sullivan, CEO, Optimise or Die
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More from our blog:

List of Experimentation, CRO, Analytics & UX Conferences for 2026
A rundown of all the events in the CRO, UX, Analytics & Experimentation space in 2026
Why You Can’t Use Google Analytics as Your Only Source of Truth
How GA4 can mislead you and what to do instead
How Experimentation Can Supercharge Your Form UX
Thoughts on how experimentation can improve the performance of your forms

Zuko is the most powerful form analytics platform available on the market. Find out how to improve your form and checkout conversion by taking a product tour.

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