Analyse the results of your A/B tests with Zuko data
- Set up your Google Optimize variant tests
- Push each variant tracking into Zuko
- Use Zuko data to understand how each variant affects user behaviour at a granular field level
- Understand how form changes affect when, where and why users abandon your shopping cart or webform
- Utilise the insight to optimize your form and maximise your conversion rates
To get going read our guide to tracking Google Optimize variants in Zuko
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