It's super-flexible, delivers AI-powered summaries of your data and and can track your forms regardless of how they are built technically.
Below you can find information about how Zuko's patented software helps you truly understand web form visitor behaviour.
Zuko has all the features you need to be able to answer the following questions:
What fields cause my visitors to abandon?
What error messages are being shown, and how often?
What fields do visitors return to most?
What fields do visitors return to most?
How do different devices interact with our form?
Can Ibe alerted when my form breaks?
What route do visitors take through our form?
Which step of our journey to people most abandon?
What fields are the most problematic for our visitors?
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Overview stats
Explore how your forms are doing in out Form Data View.
- See your form visits, starters and completions over any time period (from a single hour to multiple years) grouped by hour, day, week or month
- Compare metrics to previous period.
- View changes in form completion rates over time.
- See the average completion time and average field returns for both people that complete your form and those that abandon.
- Track the occurrence of any custom events - the number of times they occur, what percentage of sessions contained the event and how often it occured.
Field level metrics
See all inputs and fields in your form along with helpful metrics that give insight into where visitors' struggle.
- See exactly what fields visitors abandon.
- Examine where visitors have to return to fields after previously entering information, both for sessions that end in abandonment and sessions that eventually submit your form.
- Explore exactly how long visitors spend in each of your fields, and whether abandoned sessions spend longer interacting with particular inputs.
View individual journeys
Zuko allows to to search for and explore individual visitors journeys through your form.
- Filter sessions by whether or not they end in completion or abandonment.
- Only view sessions that interact with a particular field or input.
- Explore the path a visitor or group takes through your form and quickly scan to see where field returns happen.
- Scan across sessions to find patterns of behaviour that suggest an underlying problem with your form.
Event and attribute tracking
Enrich your form metrics with other data you collect on customers.
- Push custom attributes into Zuko such as marketing source, basket size, new vs. returning, AB test version, product, device version and more.
- All form and field metrics can be filtered by this data, giving you visibility into form issues that affect different segments of visitors.
- Push custom events into Zuko such as the occurrence of error messages, the popping up of a chat widget or anything that happen mid-session.
- See how many times an event occurred for both completed and abandoned sessions, what percentage of visitors these event happened too and how often.
Build form funnel reports
View how visitors flow though each step of your form.
- Group sections of your form together to view aggregated data on each step.
- See how many visitors progress from one stage to the next.
- Understand how many visitors abandon at each step.
- Track how long visitors are taking to complete the stages.
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Set form behaviour alerts
Zuko enables you to view hourly form metrics and then set alerts based on unusual movements in these metrics
- Review historic data to give you context around unusual spikes or drops in metrics.
- Alerts are sent every hour if triggered, giving you near real-time visibility of issues in your form.
- Build mailing lists of people for different forms and different alerts.
- Restrict alerts to particular hours.
"Zuko is a powerful tool as it offers great insight on how best to optimise our registration platform. By using it, we have been able to align our KPIs and minimise errors in order to provide a flawless user experience. The platform is also very easy to use."
Roberta Grech, Product Tracking Specialist, Tipico
Ready to start using Zuko to track your online forms?
GDPR compliant by design
Leading financial services organisations trust Zuko. If your organisation has more complex security requirements then our team will work within your security processes.
- No Personal Identifiable Information (PII) is transmitted or stored.
- Zuko measures visitor behaviour and does not store visitor data.
- ISO 27001 Data Center.
Zuko is interested in visitor behaviour, but not the information that a visitor enters into your forms. We don't track or store personal information, not even the IP address of the visitor, so our platform is fully GDPR compliant.
We’re not replacing your tools we’re enhancing them. Get stronger data, clearer user insights, and better-performing forms.
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