Forms are the gate-keepers to revenue for almost every business, and users will have more interactions in this final stage of the buying or interest funnel than in any other part.
We believe that organisations lack the data to improve their forms. General analytics and session replay platforms don't give the depth of insight required to find and fix problems.
Zuko has been created to deliver deep behavioural data for organisations that understand the value of improving their forms. We're a powerful platform that should be in every marketing stack.
Zuko was founded by Al Mackin and Tom New, and the team are based in Manchester, England.
The Zuko team is also the same team behind the popular form analytics platform Formisimo. With thousands of SME customers Formisimo is the market leader in Form Analytics, and the team recognised that Enterprise clients require a different toolset. Zuko is a rebuild of the concept of Form Analytics with a focus on Enterprise clients.
The Zuko Backers
Investors behind Zuko include Seedcamp, Creative England, Publicis Groupe and The North West Fund. The Zuko board includes serial investor David Pritchard and the former COO of Mimecast Keith Wallington.